00. INTRO

Why We Value Culture

• Culture is our strategic approach to achieving our company's mission.
• Having the right culture isn't optional—it's fundamental to our success.
• Culture comes alive only through practice, as detailed in our Dos and Don'ts.
• Our culture evolves naturally with our business and organizational growth.
• While we celebrate diversity in our people, our culture remains a unifying force.

How to Read This Culture Guide

• This culture guide begins with Ubie's mission and business strategy, followed by our organization, values, talent types, and organizational systems, and ends with behavioral principles.
• This logical flow helps readers grasp the complete context—starting from high-level concepts (mission/vision/business) and moving to practical guidelines (Do's and Don'ts)

01. COMPANY MISSION

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“Develop a Healthcare Guide for Everyone.”

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Issue: What We Are Trying To Solve

Getting the right care when needed is extremely difficult